Post Likely to Succeed: 10 Instagram Ideas for Hotels
Instagram is host to a world of could-be travelers looking for inspiration, education and exciting new locations. It's the perfect place to post up and connect with followers and future guests through relevant, resourceful content. Take a look at our 10 content concept tips to instantly help your hotel's grid game!
1. PLACES TO GO.
Be the bringer of good views! Expose your followers to the local landscape and stunning sights surrounding your property.
POPULAR HASHTAGS: #nature, #clouds, #beautiful, #beauty, #flowers, #travel, #traveling, #travelphotography, #travelblogger, #travelgram, #view, #paradise
2. PEOPLE TO SEE.
Picture yourself in a post by the river. Pics with people are more relatable, and help viewers envision themselves vacationing in that very same spot.
FUN FACT: Photos showing faces get 38% more Likes than photos not showing faces.
POPULAR HASHTAGS: #girls, #bestfriend, #boy, #friends, #smile,#Travelgram, #InstaTravel, #smile, #PicOfTheDay #PhotoOfTheDay, #Explorer, #Wanderer, #traveler
3. MAKE A SPLASH!
Help your followers escape their routine work world with a window to the waves of beautiful beaches, lakes and pools awaiting them at your refreshing vacation destination.
POPULAR HASHTAGS: #beach, #blue, #pool, #poolside, #tan, #swimming, #swim, #paradise, #island
4. FOODTOGRAPHY
Cater to the culinarily curious with some snackable looks at what’s cooking in and around your hotel. Capture cuisine and cocktails served at your property to give ‘gramers a taste of the appetizing atmosphere. Or add a dash of destination for extra flavor.
FUN FACT: Pizza is the most widely Instagrammed food.
POPULAR HASHTAGS: #food, #yummy, #yum, #sweet, #foodporn, #instafood, #healthy, #drinks, #cocktails, #happyhour
5. Insta Interiors
Help guests get to the heart of the hotel. Give them a peek at the property’s most eye catching quarters. Perhaps point your lens toward the lobby, the pool or the suite with the best view.
POPULAR HASHTAGS: #gym, #fitness, #spa, #luxury, #goals, #decor, #view
6. Instagram’s Best Friend
Few things fetch you follows and likes quite like a well photographed furry friend. Show off your pet-friendly properties by featuring cuddly creatures enjoying their stay.
FUN FACT: One in 10 US pets has its own social media profile.
POPULAR HASHTAGS: #dog, #cat, #dogsofinstagram, #catsofinstagram
7. Shine
Sunsets are essential for the setting of any romantic getaway. Endear the tender hearted travelers with posts that showcase spectacular sun soaked scenes.
POPULAR HASHTAGS: #sky, #sun, #sunset #bestoftheday,#PicOfTheDay #PhotoOfTheDay
8. Behind the Scenes
Give an exclusive view into the wonderful world of people working to bring your hotel to life every day. Behind the scenes posts portray the personality of your property. How does the chef prepare the hotel’s iconic croissants? What’s really in that signature cocktail?
POPULAR HASHTAGS: #behindthescenes, #cocktails, #happyhour, #drinks
9. Explorer’s Essentials
Add a touch of your brand’s signature appeal. Traveler’s take pride in boosting brands they like. So logo ahead and show off your hotel’s uniquely personalized products.
FUN FACT: 65% of Top-Performing Instagram Posts Feature Products.
POPULAR HASHTAGS: #product, #towel, #beauty, #design
10. Life of the Party
If your venue is host to once in a lifetime celebrations, post pics of previous events at your location. Show off your space and create inspiration for future memory making.
POPULAR HASHTAGS: #party, #fun, #instalove, #truelove